Freelance Web designer based in Utah

Simple, fresh, standards driven web site design.

Simply put, simplicity is sexy. The web is far too difficult because not enough people care about making it easy. I care, and so should you. Making it easy for your customers to talk and do business with you is a really simple way of standing out from your competitors. Creating a positive experience with your web site customers will ensure they become return customers. My qualifications extend beyond just creative web site design so I am able to help you and your company stand out and run an effective web site.

My primary areas of expertise revolve around front-end web site design and website development including XHTML/HTML, PHP, CSS, JAVASCRIPT, FLASH ANIMATION, CMS INTEGRATION, and SEARCH ENGINE OPTIMIZATION STRATEGIES (SEO). I use only the latest in web standards when developing all of my web sites. There are many benefits to having your web site built with standards, not the least of which is improved speed, better search engine readability, and accessibility. You can read more about web standards here.

Front End Web Design & Art Direction – Creating websites that are attractive, clear and focused
Web site Analytics - Make web decisions on facts not feelings
Information Architecture – Organizing content for the web, facilitating easier navigation and use
Web Development – Handcrafting web pages and interfaces with web standards
SEO Optimization – Building site and page structures to ensure a high 'organic' listing
Web Hosting – Now that you’ve got your dream site, its time to find the perfect home for it

Front End Web Design & Interactive Art Direction

Web Designers - Salt Lake City, Utah Have you or your designer gone though mockup after mockup and are still unable to come up with a usable design for your website? Did you design a great mockup but after programming the site, find out that it just doesn't work? Let me help.

When I design a web site, I'm constantly considering how a web site will be built and how it will function. This way, you can be sure that both design and usability will be considered along every step of the way.

Website Analytics

Understanding how your customers use your website is crucial to its success. Knowing where they are going, how they got to your site, and how much traffic specific pages are generating are all key to making ongoing changes to your website that will benefit your customers.

Utilizing Google Analytics, I am available to consult with you or your entire team on how we can make small changes to your website that will increase your bottom line.

Information Architecture

How many times have you looked for something on a website only to get frustrated by not finding what you need. One would think that if your on a website that sells golf balls you should be able to find golf balls rather easily right? That's not always the case. Outlining how the information of your website will be structured begins even before the design of your website.

I specialize in outlining the content of your website and structure the site in way that is easy to navigate and understand. I make sure important sections are not buried under three levels of navigation! As a result of this planning your customers can find what they are looking for quickly and efficiently.

Web Development

I develop sites that are easy and inexpensive to maintain because they conform to World Wide Web Consortium (W3C) standards. The benefits of a W3C compliant website are:

Clean, easy to maintain semantic code which saves costs if future development or additions become necessary.
Seamless cooperation between website code and content management system.
Consistent display across web browsers and on alternative devices such as mobile phones and PDAs.
Organic search engine optimization (SEO) which saves time and costs over implementing this later.

SEO Optimization

Site marketing and search engine optimization (SEO) are geared towards achieving a high ranking in the major search engines. Site marketing and SEO, however, are not enough. While natural search engine traffic is key to a site's success, making sure that traffic converts should be your primary goal.

My goal is to get you focused traffic, while continually refining your site to increase conversion rates. My site marketing process encompasses three major stages- search engine optimization, user tracking and conversion improvement, and internet marketing through pay-per-click advertising.

Web Hosting

There are plenty of discount hosting solutions available out there. Some of them are run out of garages or college dorm rooms, some of them give you a shared environment where if someone else’s site crashes, yours does too. Sure, these solutions are cheap and can be tempting, but do want your site hosted be a company where if a power line goes down locally, your business shuts down or if they lose your data, your completely out of luck? Your site is not just any site - its an investment. Seeing that investment protected so it can bring you a return is crucial.

I offer full serve hosting that comes bundled with maintenance hours, so you don’t have to worry about any of the technical hassles that come with running a website. My services take care of everything from e-mail system management and small design tweaks to troubleshooting.